The PRIMA BAY Project is located within the Halong Marina Coastal Urban Area, Bai Chay Ward, Quang Ninh Province, and is developed by BIM Land (a member of BIM Group) as the Developer.

The project is being developed on a site area of more than 16,000 m², comprising two 30-storey towers and two basement levels. Upon completion, the development is expected to provide nearly 3,000 high-end residential units designed to modern standards, integrating residential, hospitality, and commercial-service functions, with an estimated gross floor area of approximately 100,000 m².

The project was officially launched on May 26, 2026, and is expected to be completed and put into operation during the 2028–2029 period.